Vigilant vs Brand24
Vigilant vs Brand24
Brand24 costs $199 a month for 3 keywords and updates twice a day. Vigilant watches where your brand shows up first, and tells you what to do about it, from $19 a month.
The short verdict
Brand24 is broad social listening and media monitoring, and it is good at that. Vigilant is not a smaller Brand24. It watches three places early signals appear first (Hacker News, Reddit and newly registered domains), filters each match with a language model, and is priced for one founder.
- Brand24's entry plan costs $199 a month billed annually ($249 monthly), covers 3 keywords and one user, and refreshes every 12 hours. Real-time updates start on the Pro plan.
- That works out to about $66 per keyword per month on the annual entry plan.
- Brand24's public plan information does not describe dedicated new-domain or lookalike-domain watching. Vigilant is built around it.
- Vigilant sends fewer, filtered alerts, each with why it matters and a suggested next step, instead of a dashboard of mention counts and sentiment.
Feature comparison
Entry price
Brand24
$199 a month billed annually, $249 monthly (Individual)
Vigilant
$19, $39 or $79 a month, with a 14-day free trial
Update speed on the entry plan
Brand24
Every 12 hours. Hourly on Team, real-time on Pro and above.
Vigilant
Real-time alerts on every plan
Keyword and asset limits
Brand24
3 keywords and 2,000 mentions a month on Individual. Every plan has a mention cap.
Vigilant
5 to 40 variants per brand asset: brand, product, founder name, misspellings, competitors
Hacker News and Reddit focus
Brand24
Reddit is one of 16 source categories in a broad social and media stream
Vigilant
Hacker News and Reddit watched directly, relevance-filtered
Lookalike and new domain watch
Brand24
Not described in public plan information
Vigilant
Exact and lookalike or typo registrations
Relevance filtering
Brand24
AI analysis and sentiment on collected mentions
Vigilant
Language-model relevance score on every match
Alert triage
Brand24
Dashboard built around mention volume, sentiment and reach
Vigilant
Alert inbox with new, reviewed and actioned states, plus why it matters and a next action
Setup time
Brand24
Create a project and keywords
Vigilant
Minutes: brand, product, founder name, misspellings, then email or Slack
Brand24 pricing and limits are as of 4 November 2026, taken from our research of its public plan information, and may change. Check brand24.com/prices for current numbers. "Not described" means we found no mention in public plan information, not that the feature cannot exist.
Why founders add Vigilant
A fraction of the price
Vigilant plans start at $19 a month, against $199 on Brand24's annual entry plan. For a solo founder watching one brand, that is the difference between a tool you keep and one you cancel after launch week.
Speed on the cheapest plan
Brand24's entry plan refreshes every 12 hours, and real-time starts at the Pro plan. Vigilant sends alerts in real time on every plan, so the thread or domain you care about reaches you while you can still act.
The domain watch founders worry about
A squatter registering a name close to yours is a real fear at launch. Vigilant flags newly registered exact and lookalike domains, like a hyphenated or typo version of your name, alongside Hacker News and Reddit mentions.
Triage, not a dashboard
Each Vigilant alert has a relevance score, a why-it-matters summary and a suggested next action, and you mark it new, reviewed or actioned. It is built for deciding what to do next, not for PR reporting.
Brand24 plans at a glance
Speed and keyword count are gated by price. Here is how the public plan ladder looks, so you can compare it with Vigilant's $19, $39 and $79 plans.
| Plan | Monthly | Annual, per month | Keywords | Mentions a month | Updates |
|---|---|---|---|---|---|
| Individual | $249 | $199 | 3 | 2,000 | Every 12 hours |
| Team | $349 | $299 | 7 | 10,000 | Hourly |
| Pro | $499 | $399 | 12 | 40,000 | Real-time |
| Business | $699 | $599 | 25 | 100,000 | Real-time |
| Enterprise | n/a | From about $1,499 | Custom | Custom | Custom |
Pricing as of 4 November 2026, from our research of Brand24's public plan information. Sources differ slightly on some figures, so treat them as approximate and verify at brand24.com/prices.
Where Brand24 is stronger
We would rather you pick the right tool than waste a trial. Choose Brand24 if:
- You need coverage beyond our three sources. Brand24 spans 16 source categories and 25M+ sites, including news, blogs, X, Facebook, Instagram, LinkedIn, YouTube, TikTok, podcasts and reviews. Vigilant does not.
- You need sentiment analytics, influencer discovery or PR-style reporting.
- You work in a team or agency and need collaboration features, which come with its higher plans.
- You have the budget for a broad listening platform and want one place for all social and media mentions.
- Choose Vigilant if you want to know first about a Hacker News thread, a Reddit discussion or a lookalike domain, on a founder's budget.
Hear about your brand before strangers do
Start a 14-day free trial, or see the three plans. Not ready yet? Join the waitlist and keep first-month pricing.
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Frequently asked questions
How much does Brand24 cost compared with Vigilant?
Brand24's Individual plan is $199 a month billed annually, or $249 monthly, as of 4 November 2026. Vigilant plans are $19 (Starter), $39 (Pro) and $79 (Team) a month, each with a 14-day free trial. Check brand24.com/prices for current Brand24 pricing.
How often does Brand24 update compared with Vigilant?
Brand24's Individual plan updates every 12 hours, Team updates hourly, and real-time updates start on the Pro plan. Vigilant sends real-time alerts on every plan.
How many keywords does Brand24 allow?
Individual includes 3 keywords and 2,000 mentions a month, Team 7 and 10,000, Pro 12 and 40,000, and Business 25 and 100,000. Vigilant works with brand assets that hold 5 to 40 variants each, such as brand, product, founder name, misspellings and competitors.
Does Brand24 monitor new or lookalike domains?
Brand24 can filter results by domain and source, but its public plan information does not describe dedicated new-domain or lookalike-domain watching. Vigilant watches newly registered domains for exact and lookalike versions of your brand.
Does Vigilant replace Brand24?
Only if your goal is catching early signals on Hacker News, Reddit and new domains. Brand24 covers far more sources, plus sentiment analytics and influencer discovery. Vigilant does not cover X, Facebook, Instagram, LinkedIn, YouTube, TikTok, news or podcasts.
Is Vigilant a good Brand24 alternative for a solo founder?
If you need to know quickly when your name appears on Hacker News or Reddit, or when someone registers a similar domain, and you want a low monthly price, yes. If you need broad social listening and PR reporting, Brand24 is the better fit.